Project Goal:
Remarket.ch was a Swiss company selling devices online across all of Switzerland. They have 5 physical locations but also an e-commerce store to sell across all of Switzerland
- Business Name: Confidential
- Business Niche: IT
- Category: Facebook Ads
- Goal: Leads
Challenge & My Approach:
After taking over the account, I noticed that there wasn’t a clear structure for success. From a marketing perspective, they were not guiding customers through the customer journey effectively enough. From a technical perspective, they were not working with the Facebook algorithm in an effective way through proper segmentation and graduation testing combined with vertical and horizontal scaling.
The creatives were outdated and ineffective, and the marketing angles used were unproven. My process started with conducting deep market research and developing the key customer avatars we would be targeting. The second step was defining the exact strategy for how we would interact with each segment of the target audience and creating highly potent creatives.
I implemented my custom full-funnel strategy to guide visitors through the customer journey while meticulously testing different creatives, angles, audiences, bid strategies, and campaign structures at each step of the way.
Solution:
My client approached me because they had a well-known brand for devices in Switzerland, but they were not able to get good results and scale their online sales using paid advertising. The ROAS was low even on lower spend levels. They had no clear strategy and didn’t really know what they were doing when it came to paid advertising.
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