Project Goal:
Increase leads generated per week from 10 to 18 through PPC marketing and Web Analytics.
- Business Name: Inspiring Wellness
- Business Niche: Healthcare
- Category: Google Ads
- Goal: Leads
Challenge:
- Limited lead generation at 10 per week.
- Need to achieve a target of 18 leads per week
Solution:
1. In-Depth Analysis and Assessment:
- Conducted a comprehensive review of Inspiring Wellness's existing digital marketing strategy.
- Analyzed historical performance, identifying strengths and weaknesses in the previous PPC campaigns.
2. Keyword Research and Optimization:
- Performed extensive keyword research to identify high-converting, relevant keywords for Google Ads campaigns.
- Developed a focused keyword strategy to target potential clients searching for wellness services.
3. Account Setup and Structure
- Created Google Ads and Facebook Ads accounts for Chassis LLC.
- Structured campaigns, ad groups, and targeting options for optimal performance and scalability.
3. Ad Copy and Creative Optimization:
- Crafted compelling ad copies with clear value propositions and calls-to-action.
- A/B tested different ad creatives to determine the most effective messaging and design.
4. Landing Page Optimization:
- Collaborated with the web development team to improve landing page design and user experience.
- Ensured landing pages were mobile-friendly, fast-loading, and had clear calls-to-action.
5. Google Ads Campaign Setup:
- Implemented Google Ads campaigns utilizing a combination of search, display, and remarketing strategies.
- Leveraged audience targeting and ad scheduling for maximum impact.
6. Integration of Google Analytics 4 and Tag Manager:
- Set up Google Analytics 4 to track website performance and user behavior.
- Integrated Tag Manager to streamline the process of implementing tracking codes and event triggers.
7. Continuous Monitoring and Optimization:
- Implemented regular monitoring of campaign performance, adjusting bids, ad placements, and targeting as needed.
- Utilized Google Analytics data to identify high-performing traffic sources and optimize marketing efforts accordingly.
8. Transparent Reporting:
- Provided regular, detailed reports showcasing key performance metrics, including click-through rates, conversion rates, and cost per conversion.
Results:
- Lead Generation Improvement: Increased leads from 10 per week to 20 per week, surpassing the initial target of 18 leads.
- Cost Efficiency: Optimized campaigns led to a 25% reduction in cost per acquisition (CPA).
- ROI Improvement: Achieved a 30% increase in return on investment (ROI) compared to the previous period.
- Adaptability and Overachievement: Adapted strategies based on real-time data, occasionally surpassing the target of 18 leads per week.
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