Google Ads Management for IPTV

Project Goal:

Movie Nova Prove IPTV, a leading IPTV service provider in the USA, Canada, and Australia, faced challenges with their Google Ads campaign, experiencing a ROAS of only 80% and struggling with conversion tracking issues. Hired on November 1st, the goal was to enhance performance and boost conversions Google PPC Campaign This case study outlines the strategies employed to achieve a remarkable 300% ROAS within three months.

Business Name: Movie Nova Prove IPTV
Business Niche: IPTV
Category: Facebook Ads
Goal: Leads

Challenge:

Movie Nova Prove IPTV, a prominent IPTV service provider spanning the USA, Canada, and Australia, grapples with underwhelming performance in their Google Ads campaign, marked by a ROAS of only 80% and persistent conversion tracking hurdles. Tasked with the mission on November 1st to elevate performance and catalyze conversions, the challenge is multifaceted. It necessitates a comprehensive overhaul of campaign structures,Google PPC Campaign meticulous refinement of targeting parameters, and resolving intricate conversion tracking intricacies to achieve the ambitious target of a remarkable 300% ROAS within a tight three-month timeframe.

Solution:

Campaign Initiation (November 1st, 2023):

1. Market Research and Competitor Analysis:

Conducted in-depth research to comprehend the IPTV industry, analyzing competitors, their ad strategies, Google PPC Campain gnand market trends.
Leveraged tools like SEMRush and Ahrefs for detailed competitor ad strategy and keyword targeting analysis.

2. Keyword Research and Selection

Performed comprehensive keyword research to identify high-performing and relevant keywords for Google Ads campaigns.
Segmented keywords based on search intent, funnel stage, and competitiveness to optimize targeting.

3. Account Setup and Structure

Established Google Ads and Analytics accounts for Movie Nova Prove IPTV.
Structured campaigns, ad groups, and targeting options for optimal performance and scalability.

Campaign Optimization (November - January 2024):

4. Ad Copy and Creative Testing

Developed compelling ad copy tailored to resonate with Movie Nova Prove IPTV's target audience.
Conducted A/B testing to refine messaging and enhance ad performance, ensuring maximum engagement.

5. Landing Page Optimization

Collaborated with the web development team to optimize landing pages for user experience and conversion rate.
Implemented clear call-to-actions and lead capture forms for improved user interaction and lead generation.

6. Conversion Tracking and Tag Manager:

Addressed and fixed conversion tracking issues using Google Tag Manager, ensuring accurate measurement of campaign success.
Implemented comprehensive tracking for various conversion actions to provide detailed insights into user behavior.

Results:

Within the first three months of management, the implemented strategies yielded outstanding results:

Achieved a remarkable 300% ROAS, surpassing the initial 80% ROAS target.
Significantly increased the number of conversions, meeting and exceeding client expectations.

Enhanced overall campaign performance,Google PPC Campaign proving the effectiveness of the revised ad strategies.

Previous Work